REACTOR+® is a premium collection of sportswear targeted at teenagers and young adults. The brand personality is unique and somewhat irreverent. Styling of the clothing separates from the crowd and exudes innovative detail and unmatched quality. The use of unique fabrics, hardware, unorthodox stitching and other details truly make REACTOR+® a brand that fashion-minded young people turn to when they desire clothing that truly reflects their attitude and personality.
The launch of REACTOR+ created a lot of excitement with its unique designs, innovative fabrics, and tremendous attention to quality and detail. The launch was supported by an extensive and groundbreaking trade and consumer advertising campaign. Award-winning trade show displays introduced the brand to the trade at MAGIC in Las Vegas and the excitement and adoption of the REACTOR+ by retailers was nothing short of phenomenal.