RAW EDGE® is one of Shah Safari®’s Young Men’s brands. It features “cutting edge” styling and fabrications that assist young men in projecting their sense of style and attitude. RAW EDGE® designers insist on including subtle and, at times, not so subtle details in the products that they know will appeal to the younger crowd. This attention to details along with using only the highest quality materials is why RAW EDGE® continues to be as relevant today as it was when it was first launched.
RAW EDGE® also offers apparel in the Boy’s category. Boy’s denim jeans has been and continues to be a particularly important and successful aspect of the RAW EDGE® offering.