EARTH RESERVES® was introduced by Shah Safari® in 1995. It was the first time that a major apparel company made a commitment to apparel products made from Organic Cotton. This served to significantly increase the awareness of the apparel industry and the consumer regarding the substantial environmental benefits associated with utilizing Organic Cotton. As has been the case with so many innovative brands and products that Shah Safari® has introduced over the years, EARTH RESERVES® was met with praise and merchandised by major department stores across the U.S and Canada.
EARTH RESERVES® is a registered trademark of Shah Safari®, Inc.